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BT Sport Innovation Challenge

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Congratulations to winners Sceenic

BT Sport competition winners

CEO Paul Bojarski collecting the trophy from judges Matt Stagg, Head of Mobile Video & Content, Jamie Hindhaugh, COO, BT Sport, Jean-Marc Frangos – MD Open Innovation, Elizabeth Varley – Founder & CEO, TechHub, Dr Allan Edwards, Loughborough University & Craig Doyle, Broadcaster.

Jamie said: “Sceenic reflects what BT Sport is all about – which is bringing our audiences into our content, driving engagement and being a broadcaster that speaks with our fans.”

Our finalists were:

Alchemy Data Ltd
Salsa Sound Ltd
Smarter TV
Spectral Edge Ltd
The Future Group ASA


This competition aimed at entrepreneurs and start-ups that could help keep BT Sport at the heart of digital innovation and bring viewers even closer to the action. This is the second iteration of this competition. The winners from the 2016 round were London based Seenit, who are now a key part of BT Sport's Premier League Tonight show.

This year, entries were encouraged to focus on disrupting traditional broadcast approaches, including capturing the in-venue experience; encouraging interaction between sports fans; uses of data; ways of making live sports more accessible for impaired viewers; and new technologies such as virtual reality (VR).The competition was backed by BT Sport presenter Craig Doyle and Jamie Hindhaugh, chief operating officer of BT Sport, who both featured on the “Dragon's Den” style panel which interviewed the final shortlisted companies at the BT Sport studios in London.

View the press release