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BT Sport competition

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BT Sport has been at the forefront of digital innovation and has changed the landscape of sports broadcasting in the UK. The digital production and sports media industry continues to move at pace and we wanted to find teams we could work to define the future.

This competition focusing on Sports Media and Digital production was the 7th being run by the BT Infinity Lab, part of BT Research & Innovation.

We received nearly 70 entries which made selecting our finalists a tough job. After much deliberation we have selected seven companies to pitch to our dragons!

We held the finals in Studio 2 at the BT Sport production hub on the Queen Elizabeth Olympic Park at Stratford.

After a strong set of pitches, Seenit were chosen as the winner.

BT Sport competition winners

Judges: David Kelly, Jaime Hindhaugh, Jake Humphrey & Zaid Al-Qassab.
Winners (seated): Ed Pearse Wheatley & Emily Forbes.

Edward Pearse Wheatley, head of business development, Seenit: “We're happy to have won the award. To be attributed to a brand that is making waves in sport media is such a bonus, and we can't wait to collaborate and help bring the BT Sport audience into the storytelling.”

The competition was backed by BT Sport presenter Jake Humphrey who was part of the judging panel.

Jake Humphrey, said: “I loved the pitch from Seenit. User generated content is not a fad, or a short-lived trend, it's an integral part of broadcasting live events in the future, and this relationship with BT Sport really does put the viewers at the heart of our content. I'm really excited about it.”

Entries were encouraged to focus on aiding a sports TV viewer's experience through technologies including apps, augmented reality, as well as innovations in studio side production.

Will Pryke, Head of the BT Infinity Lab said “The whole process has given us some great insight into the breadth of innovation in this space, all of the companies here today should be commended, and their pitches were really impressive. Seenit are worthy winners, I am really looking forward to working with them to develop their ideas.”

London based Groovy Gecko and Thuuz from Palo Alto, United States of America, were highlighted by the judges as having some great innovations. The other finalists After the Flood, MatchDay Fantasy, PlayON and Minglvision are all London based.

The full list of finalists were:

AfterTheFlood - www.aftertheflood.co

Groovey Gecko www.groovygecko.com

MatchDayFantasy www.matchdayfantasy.com

Minglvision minglvision.com

PlayON playon.co

Seenit seenit.io

Thuuz thuuz.com