Exciting, free upgrades on the way for BT TV
By Delia Bushell, Managing Director, BT TV and BT Sport
December marks the 10-year anniversary of our TV service, BT TV. Our mission has always been to provide a high-quality, premium TV service at prices that give unbeatable value.
We've led the way in TV innovation, winning some top awards in the process. Fourteen in 2016 alone, including 'Best TV or Media Innovation' at the Broadband World Forum for our BT Sport app, and 'UHD Initiative of the Year' at the Content Innovation Awards in Cannes for our 4K Ultra HD coverage.
In 2017 we're going to continue to drive the pace of innovation in content, broadcasting and our customers' experience.
A faster, slicker experience
We'll introduce a new, image-rich user experience with easy access to channels and on demand content. It'll be downloaded to customers' set-top boxes during early 2017. They'll enjoy a faster, slicker experience which will make it even easier for them to navigate straight to the programmes they want.
The new look will be carried through to a new BT TV App launching in the summer. It'll let customers manage their recordings and stream live and on-demand programmes on mobile devices, providing a seamless TV experience, in and out of the home.
Both will be provided as a free upgrade across all of BT TV's packages - even ones costing as little as £3 a month.
A truly immersive experience
We also plan to be the first UK broadcaster to launch Dolby Atmos sound. We'll be adding it to BT Sport 4K UHD TV packages in January. Dolby Atmos sound will be combined with Ultra HD for select events to deliver a truly immersive experience. This will be available for no extra cost with BT TV's Total Entertainment pack.
Expanding list of sports rights
And in a new partnership with BoxNation, all BT Sport customers will gain access to top-level boxing events from early 2017. At least 20 Saturday night events, including World, European, British and Commonwealth title fights promoted by Frank Warren, will be shown on BT Sport, and boxing fans will also be able to follow their heroes 24/7 via the BoxNation channel which will be free to BT Sport subscribers.
I'm really excited that we're going to transform the BT TV service over the coming months and give even more value to TV consumers in the UK.